Butter v2 —
Rebuilt to scale what works.

Plan your calendar once and let Butter take it from there. Queue your variants, set per-account timing, and Butter posts to your connected Instagram accounts on schedule — with manual control whenever you want to step in.

• Smart queue management across all connected accounts
• Per-account posting schedules with timezone awareness
• Automatic retry and conflict resolution
• Real-time posting status in the dashboard

Every template in the library is hand-built and performance-marked — proven viral on the accounts that scaled with it. AI-tagged so your library wires up automatically: pick a template, ship a fresh variant on every render. No editor required.

• Hand-built, performance-marked templates — every one has the receipts
• Filter by Trending, Popular, Hot, and New — see what is working right now
• AI-tagged compositions wire up to your library automatically
• Pick a template, ship a fresh variant every render — no editor required

A completely rebuilt editor built for speed and precision. Frame-accurate trimming, overlay management, hook testing — all without leaving Butter. What used to take a dedicated tool now takes seconds.

• Frame-accurate clip trimming and splicing
• Real-time text overlay editor with style presets
• Side-by-side A/B preview before generating variants
• Batch edit across multiple clips simultaneously

v2 brings a fundamentally improved repurposing algorithm. Better signal extraction, more intelligent variant differentiation, and a new pacing engine that creates clips that feel native to each platform — not recycled.

• Platform-native output: aspect ratios and lengths optimized per destination
• Accounts are now infinitely scalable — point them at proven winners and the engine keeps shipping fresh variants
• Improved color grading pipeline with perceptual consistency
• Deduplication: no account ever gets the same variant twice

CPM trends, view velocity, engagement rates, and account health — all in one place. New cohort analysis shows you which content formats compound over time versus spike and fade.

• CPM, views, and engagement per post, account, and content type
• Content velocity tracking — which clips keep gaining views
• Cohort analysis for long-tail vs. viral performance
• Exportable reports for client presentations

Butter v2 is meaningfully faster. Dashboard loads, variant generation, and media processing have all been optimized. Large accounts with 100+ videos and 20+ connected accounts now load in under 2 seconds.

• 3× faster variant generation pipeline
• Dashboard load time under 2s for large accounts
• Streaming media upload with background processing
• Optimistic UI updates — no more waiting for server confirmation

The entire app has been redesigned with clarity and speed in mind. Fewer clicks to the most common actions, smarter defaults, and a redesigned onboarding flow that gets new users to their first scheduled batch of variants in under 10 minutes.

• Redesigned sidebar with quick-access shortcuts
• Command palette for power users (⌘K)
• Guided onboarding with milestone tracking
• Context-aware empty states with actionable next steps